Personal, creative, & writing projects.
A Creative Director said to me once, “You’re either a Novel Copywriter or a Film Copywriter”. So like many an advertising writer, I have a side project I’ve been writing in the background and obsessing over for the past couple of years. A novel.
JIN SEI RYU KARATE-DO MELBOURNE
I operate a karate dojo based in Melbourne, Victoria. Jin Sei Ryu Karate-Do is a traditional form of Japanese Karate that provides physical fitness and self defence to people of all ages and abilities.
GABBERISH 19: THE NEW (AB)NORMAL
The COVID issue of Gibberish invited local and international creatives of all levels, from a mix of disciplines (from ECDs to Juniors to yoga teachers, conservators and visual artists) about how they were using their creativity to overcome the challenges COVID-19 and defining “the new normal”.
MYTHOPOEIC NARRATIVE IN THE LEGEND OF ZELDA (ROUTLEDGE NY, 2020)
This volume includes twelve essays that explore Zelda’s myth-making from the standpoints of literary criticism, videogame theory, musicology, ecocriticism, pedagogy, and more.
The chapter I wrote focusses on the game Majora's Mask and through a hauntological study, examines the game’s role as an apocalyptic fantasy-horror fairy-tale within the broader mythopoeia of The Legend of Zelda universe.
THREE-EYED RAVEN CHATBOT
A Facebook Messenger chatbot to live out our GoT fantasies. When you asked it a question, the chatbot would tell you about your personal House and history in Westeros.
A subscription coffee service to bring beans to where they’ve never been. Sourcing coffee from local roasters and sending it across Australia. As Creative Director I was responsible for the overall creative, communications and design for Coffee Scout.
I joined the successful start-up Rewardle in its early growth stage. After a successful IPO on the ASX, my role as Creative Director was to scale the creative team, operations and product range of the national business and oversee all copywriting, creative, visual and product design.
THE ART OF LEARNING: GAMES, PLAYERS, UCC AND PARATEXT (RMIT UNIVERSITY, 2014)
This thesis investigates how players use UGC (user-generated content) to shape and change their subculture and define the idea of ‘game mastery’ in the context of collective improvement.
A concept character for a Virtual Pet we concepted and brought to life in 3D. Part of a pitch for a toothpaste brand brief to educate kids.
This is a game where you couldn’t die and the only way to progress was by going backwards. Here’s an initial prototype.
Clone Runner was a time trial based running game. The focus for creating this title was on game mechanics and core design and the released as an MVP.
DESIGN FESTA GALLERY HARAJUKU
In 2010 I spent a few months making art in Japan. This was the mark I left.
DESIGN FESTA GALLERY HARAJUKU
As a tutor and lecturer at Swinburne University, I eschewed powerpoint and put an entire lecture inside a ROM-hack of Super Mario World.
My first foray into Game Scenario Writing and UX design as a student.