Personal, creative, & writing projects beyond advertising.
JIN SEI RYU KARATE-DO MELBOURNE
As a martial artist with a career spanning over 20 years, I have dedicated a significant portion of my life training, teaching and coaching others and myself in Full-Contact Japanese Karate and Kendo. I have participated in and taught international seminars, classes and tournamets helping others achieve their goals.
In 2020, I opened and operated the Melbourne karate dojo of Jin Sei Ryu Karate-Do. Enduring lockdowns and a global pandemic, the dojo still stands. Jin Sei Ryu Karate-do is a traditional form of Japanese Karate that provides physical fitness and self defence to people of all ages and abilities. After relocating to Sydney a couple of years later, I handed over the reigns to my senior students who continue to operate the dojo to this day.
www.jinseiryu.com.au
jinseiryumelbourne.com
GABBERISH 19: THE NEW (AB)NORMAL
The COVID issue of Gabberish invited local and international creatives of all levels, from a wide range of disciplines (from Suits in Boston, Executive Creative Directors in New York, to Juniors, Yoga Teachers, conservators and visual artists in Melbourne) about how they were using their creativity to overcome the challenges COVID-19 and defining “the new normal”.
READ
MYTHOPOEIC NARRATIVE IN THE LEGEND OF ZELDA (ROUTLEDGE NY, 2020)
This volume includes twelve essays that explore Zelda’s myth-making from the standpoints of literary criticism, videogame theory, musicology, ecocriticism, pedagogy, and more.
The chapter I wrote focusses on the game Majora's Mask and through a hauntological study, examines the game’s role as an apocalyptic fantasy-horror fairy-tale within the broader mythopoeia of The Legend of Zelda universe.
READ
THREE-EYED RAVEN CHATBOT
An AI-powered chatbot to live out GoT fantasies. When you asked it a question, the chatbot would tell you about your personal House and history in Westeros.
COFFEE SCOUT
Co-led the conceptualisation, development, and launch of Coffee Scout. A digital subscription service delivering fresh beans to coffee lovers once a month, from specialty roasters all around Australia. We quickly grew Coffee Scout into one of the largest coffee subscription boxes in the country, through a combination of paid and organic creative comms.
COFFEE SCOUT
REWARDLE
I joined the successful start-up Rewardle in its early growth stage. After a successful IPO on the ASX, my role as Creative Director was to scale the creative team, operations and product range of the national business and oversee all copywriting, creative, visual and product design.
REWARDLE
THE ART OF LEARNING: GAMES, PLAYERS, UCC AND PARATEXT (RMIT UNIVERSITY, 2014)
Master's Thesis which addresses the transformative role of the paratext (Genette, 1987) within the wider cultures of gaming.
Through the discussion of changing notions of mastery as part of the sociality and creativity within games, this thesis attempts to understand how the contemporary form of paratexts shapes skill, social, creative and labour dimensions of single-player games today.
In sum, how paratexts contribute to a gaming knowledge or “gaming capital”.
READ
TOOF BOY
A concept character for a Virtual Pet we concepted and brought to life in 3D. Part of a pitch for a toothpaste brand brief to educate kids.
FOREVER
A proof of concept game demo. All art created in MS Paint.
PLAY
CLONE RUNNER
Clone Runner was a time trial based running game. The focus for creating this title was on game mechanics and core design and the released as an MVP.
DESIGN FESTA GALLERY HARAJUKU
A mural commission for the gallery.
DESIGN FESTA GALLERY HARAJUKU
ROM-HACK LECTURE
While I tutored and lectured at Swinburne University, I eschewed powerpoint and put an entire lecture inside a ROM-hack of Super Mario World.
LUMO
My first game project as a student.
