Cultural Tension
Many non-Aboriginal Victorians want to understand First Peoples’ perspectives, but fear saying the wrong thing.
Brand Truth
True reconciliation requires honest questions and honest answers.
The Idea
“Deadly Questions” is a platform where Victorians could ask anything, anonymously, and Aboriginal people answered directly.
Film. Audio. Print. Web. Even Amazon Alexa.
Why It Matters
Built a cultural bridge at a pivotal moment in history.
With real questions and real voices.
A real step towards Treaty built on truth, not assumptions.
deadlyquestions.vic.gov.au/explore
Say, “Alexa, Open Deadly Questions”
Agency: Clemenger BBDO Melbourne
Client: Victoria State Government (Department of Premier and Cabinet)
