Damian Asling
Creative Director
Aboriginal viewers are advised that this website may contain images, voices and videos of deceased persons.
DEADLY QUESTIONS
Cultural Tension
Many non-Aboriginal Victorians want to understand First Peoples' perspectives. But fear of saying the wrong thing keeps them silent.
And silence is its own kind of barrier.
Brand Truth
True reconciliation requires honest questions and honest answers. Not curated ones.
The Idea
A platform where any Victorian could ask anything (anonymously) and Aboriginal people answered directly.
In their own voices. Without filter.
Film. Audio. Print. Web. Amazon Alexa.
Why It Matters
At a pivotal moment in Victoria's path toward Treaty, this gave ordinary people a way in. Real questions. Real voices.
A real step forward, all built on truth, not assumptions.
deadlyquestions.vic.gov.au/explore
Say, “Alexa, Open Deadly Questions”
Cannes Lions — Shortlist, Direct
The Immortal Awards — Immortal
London International Awards — Silver, Integration, Public Service/Social Awareness
The Webby Awards — Honouree, Best Writing
Amazon Alexa Skills Challenge 2019 — AUS Champion
AWARD Awards — Bronze, Direct | Bronze, Integrated | Bronze, Creativity for Good
Role: Digital Creative Lead
Agency: Clemenger BBDO Melbourne
Client: Victorian State Government (Department of Premier and Cabinet)
DEADLY & PROUD
Cultural Tension
Many Victorians support Treaty, truth and justice. But Aboriginal culture still feels distant to them. Something historical, not living.
Understanding isn't the same as connection.
Brand Truth
Real progress starts when people don't just understand Aboriginal culture, but value it, celebrate it, and feel proud of it alongside those who carry it.
The Idea
A platform where Traditional Owners and Aboriginal Victorians share stories of living culture across Victoria. Mapped to Country. A
physical artefact made interactive. From Budj Bim's ancient eel traps to contemporary comic book culture.
Film. Digital. Social. OOH. PR.
Why It Matters
It moved the conversation forward. From questions to pride. From passive support to active connection. A stronger path to Treaty built not just on truth, but on shared cultural respect.
Role: Digital Creative Lead
Agency: Clemenger BBDO Melbourne
Client: Victorian State Government (Department of Premier and Cabinet)
