Retail sales were declining 2% YOY. Department stores were decling 5% YOY.

To help reverse the trend, increase footfall into physical Myer stores and increase sales during the holiday period, we helped Myer sell Christmas magic for $19.95.

Connecting Australian families to Santa Claus with an IOT Christmas ornament (+ app).

It sold out in 11 days.

It shows you whether Santa thinks you’ve been naughty or nice using red or green lights.

Large scale Digital OOH told Australians how “Naughty or Nice” the whole country was using a magical API.

It even inspired a copycat...

Agency: Clemenger BBDO Melbourne
Client: Myer