I’m always open to creating new things that are slightly impossible.
As an Australian/Assyrian creative writer, I've spent over 13 years creating work that intersects business, technology and creativity.
I got my start in emerging tech, working my way up as a UX Writer and Digital Designer to Creative Director of the ASX-listed startup, Rewardle. I led the creative output nationally of our suite of products and tools and partnered with global brands such as Nestlé, Air Asia and Coca-Cola. After a successful, over-subscribed IPO on the ASX (Australian Stock Exchange) and the founding of another startup called Coffee Scout, I left the emerging tech world and made my foray into Creative Advertising at Clemenger BBDO Melbourne. Then did a bit of creative direction and writing work with a few startups and creative agencies.
Today I work at TBWA Worldwide.
Throughout my career, I've worked with global and local brands to create meaningful campaigns that go beyond traditional advertising. I’ve worked with clients like Amazon Web Services, Amazon Alexa, Prime Video, Intuit QuickBooks, Mastercard, Pepsi, Gatorade, Kraft Heinz, BMW, MARS, MYER, CUB & NAB plus work for Emerging Tech, Universities, Neo-banks, NFPs, Government, Social Causes and Art Galleries. Our work together has been acknowledged by Cannes Lions, D&AD, The One Show, Adweek, The Webby Awards, Amazon, Spikes Asia, Caples, London International Awards, AWARD and Mumbrella.
Beyond advertising, some of my writing has found place in culture by exploring topics of narrative theory in digital worlds, hauntology (the study of states of 'non-being'), game design, interactive storytelling and mythology published by Routledge Press.
Nowadays, you’ll find me finessing my unpublished novel manuscript in my spare time when I’m not at training or teaching traditional Japanese martial arts.
Hello Damian. Completely appreciate the value of a reference...
Damian never forgets the people he’s building ideas for. That’s why his work is so compelling, intuitive and useful. Damian’s diverse professional background also adds ‘incredibly original creative problem solving’ to the above list.
It was a pleasure to see Damian’s brain approach a problem. He always comes back with unexpected, unique and sometimes otherworldly ideas. He’s also able to deliver this type of thinking at volume, which is always a key ingredient in this business.
HONOURS AND AWARDS
Bronze - Mobile Technology Networked Connected Devices | Myer Naughty or Nice Bauble
Shortlist - Direct | Deadly Questions
Winner - 2017 Global Agency of the Year | Clemenger BBDO Melbourne
Winner - 2017 Network of the year | BBDO
Shortlist - Digital Marketing - Digital Tools and Utilities | Myer Naughty or Nice Bauble
Shortlist - Direct - Direct Response | Myer Naughty or Nice Bauble
THE ONE SHOW
Merit - Mobile Games / Branded Game | NURO
Merit - Innovation & Transformation / Innovation in Gaming | NURO
Bronze - Use of Technology / Physical Product & Mobile Integrations | Myer Naughty or Nice Bauble
Merit - Use of Technology | Myer Naughty or Nice Bauble
Merit - Digital & Online Use of Smart Devices | Myer Naughty or Nice Bauble
Merit - Innovation in Interactive | Myer Naughty or Nice Bauble
Shortlist - Direct Marketing, Integrated Campaign | Myer Naughty or Nice Bauble
Winner - Global Agency of the Year 2022 | TBWA Worldwide
Winner - Global Agency of the Year 2021 | TBWA Worldwide
THE WEBBY AWARDS
Honouree - Best Writing | Deadly Questions (Amazon Alexa)
Nominee - Best Use Of Data Driven Media | Myer Naughty or Nice Bauble
Amazon Alexa Cup 2019 World Champion | Inner Voice
Amazon Alexa Cup 2019 APAC Champion | Inner Voice
Alexa Cup 2019 ANZ Champion | Inner Voice
Amazon Alexa Skills Challenge 2019 AUS Champion | Deadly Questions
Grand Prix - Integrated | Myer Naughty or Nice Bauble
Grand Prix - Digital - Integrated Multi-Platform Campaign | Myer Naughty or Nice Bauble
Gold - Digital - Tangible Tech | Myer Naughty or Nice Bauble
Gold - Mobile - Integrated Mobile Campaigns | Myer Naughty or Nice Bauble
Silver - Brand Experience & Activation - Use of Mobile & Devices | Myer Naughty or Nice Bauble
Silver - Innovation | Myer Naughty or Nice Bauble
Bronze - Integrated | Myer Naughty or Nice Bauble
PR WEEK AWARDS
Gold | Post-Pandemic Recovery (COVID-19) | Find your Fun Type with Carnival Cruise Line
LONDON INTERNATIONAL AWARDS
Silver - Integration - Public Service/Social Awareness | Deadly Questions
Finalist - 2023 Mumbrella CommsCon Awards | Best B2B Campaign | Allianz: The Workplace Wave
Winner - 2020 Mumbrella Creative Agency of the Decade | Clemenger BBDO Melbourne
Winner - Mumbrella Award for Innovation | Myer Naughty or Nice Bauble
Highly Commended - Mumbrella Award for Bravery | Myer Naughty or Nice Bauble
Finalist - Best Use of User Experience | Myer Naughty or Nice Bauble
Finalist - Best Use of Real-Time Marketing | Myer Naughty or Nice Bauble
Finalist - Ad Campaign of the Year | Myer Naughty or Nice Bauble
Winner - 2018 Ad of the Year | Myer Naughty or Nice Bauble
2020 Creative Agency of the Decade | Clemenger BBDO Melbourne
Gold - Integrated Campaign | Myer Naughty or Nice Bauble
Gold - Mobile Emerging Digital / Connected Products | Myer Naughty or Nice Bauble
Gold - Promotion and Experiential | Myer Naughty or Nice Bauble
Gold - Innovative Product/Service Development | Myer Naughty or Nice Bauble
Silver - Digital Tools & Utilities | NURO La Trobe Univeristy
Silver - Product Innovation | Myer Naughty or Nice Bauble
Silver - Mobile | Myer Naughty or Nice Bauble
Bronze - Digital Craft / Game Design | NURO La Trobe Univeristy
Bronze - Branded Entertainment and Content | Myer Naughty or Nice Bauble
Bronze - Direct | Deadly Questions
Bronze - Integrated | Deadly Questions
Bronze - Creativity for Good | Deadly Questions