Executive Creative Director, Creative Director, Senior Creative Leader, Advertising Executive, Creative Campaigns, Brand Strategy Expert, Digital Marketing Specialist, Creative Agency Leadership, Innovative Campaign Management, Cross-Functional Team Leadership, Strategic Brand Development, Global Brand Campaigns, User Experience Design, Creative Project Management, Digital Transformation Leader, E-3 Visa Eligible, Australia Creative Director, USA Creative Director, Multinational Advertising Executive, Technology Integration in Advertising

I am a London-based Creative Director who builds global brands with ideas grounded in culture, story and invention.

With over 14 years’ experience leading integrated campaigns, brand platforms and innovation across fashion, sport, tech, automotive, alcohol and FMCG.

I’ve worked at Luck Generals, McCann London, AMV BBDO, TBWA and Clemenger BBDO, creating work for Birra Moretti, Virgin, BMW, Gatorade, Amazon, PepsiCo, Pepsi Max, Wild Turkey, Ksubi, Zimmermann, Witchery, Myer, Jacob’s Creek and Brancott Estate. My approach blends strategic clarity, cultural insight and craft to build ideas that move brands and audiences.

Beyond advertising, my work spans fiction writing, AI tools, martial arts training, creative technology, gaming and cultural projects.

I explore where ideas can go when they transcend traditional formats.

Contact

damianasling@gmail.com

linkedin.com/in/damian-asling

References

Evan Roberts. Founder & Chief Creative Officer, Tightknit Studio
If you’re considering hiring Damian, just do it. He’s got great digital knowledge, is curious by nature, a deep thinker and while quietly spoken, is not short of an opinion. The other question normally asked of an ex-employer is, “Would you work with them again?”; absolutely I would.

Russ Tucker. Executive Creative Director, TBWA Australia, Eleven PR & Media Arts Lab
Damian is a multifaceted creative who consistently produces non-traditional ideas. Also, he can levitate.
I asked chatGPT to describe Damian’s level of creativity and it broke.

Jim Curtis. Chief Creative Officer, LePub New York
It was a pleasure to see Damian’s brain approach a problem. He always comes back with unexpected, unique and sometimes otherworldly ideas. He’s also able to deliver this type of thinking at volume, which is always a key ingredient in this business.

Carmela Soares. Executive Creative Director, Head of Creative Shop ANZ, Meta
Damian never forgets the people he’s building ideas for. That’s why his work is so compelling, intuitive and useful. Damian’s diverse professional background also adds ‘incredibly original creative problem solving’ to the above list.

Mark Razzell. Founder & Director, Critical Truth
It can be difficult for analytical brains to work with creatives. Damian is one of the few who makes it a lot easier.

HONOURS AND AWARDS

SPIKES ASIA

Grand Prix - Integrated | Myer Naughty or Nice Bauble

Grand Prix - Digital - Integrated Multi-Platform Campaign | Myer Naughty or Nice Bauble

Gold - Digital - Tangible Tech | Myer Naughty or Nice Bauble

Gold - Mobile - Integrated Mobile Campaigns | Myer Naughty or Nice Bauble

Silver - Brand Experience & Activation - Use of Mobile & Devices | Myer Naughty or Nice Bauble

CANNES LIONS

Bronze - Mobile Technology Networked Connected Devices | Myer Naughty or Nice Bauble

Shortlist - Direct | Deadly Questions

Winner - 2017 Global Agency of the Year | Clemenger BBDO Melbourne

Winner - 2017 Network of the year | BBDO

D&AD

Shortlist - Digital Marketing - Digital Tools and Utilities | Myer Naughty or Nice Bauble

Shortlist - Direct - Direct Response | Myer Naughty or Nice Bauble

THE ONE SHOW

Merit - Mobile Games / Branded Game | NURO

Merit - Innovation & Transformation / Innovation in Gaming | NURO

Bronze - Use of Technology / Physical Product & Mobile Integrations | Myer Naughty or Nice Bauble

Merit - Use of Technology | Myer Naughty or Nice Bauble

Merit - Digital & Online Use of Smart Devices | Myer Naughty or Nice Bauble

Merit - Innovation in Interactive | Myer Naughty or Nice Bauble

Shortlist - Direct Marketing, Integrated Campaign | Myer Naughty or Nice Bauble

THE IMMORTAL AWARDS BY LBBONLINE

Immortal | Myer Naughty or Nice Bauble

Immortal | Deadly Questions

ADWEEK

Winner - Global Agency of the Year 2022 | TBWA Worldwide

Winner - Global Agency of the Year 2021 | TBWA Worldwide

THE WEBBY AWARDS

Honouree - Best Writing | Deadly Questions (Amazon Alexa)

Nominee - Best Use Of Data Driven Media | Myer Naughty or Nice Bauble

AMAZON

Amazon Alexa Cup 2019 World Champion | Inner Voice

Amazon Alexa Cup 2019 APAC Champion | Inner Voice

Alexa Cup 2019 ANZ Champion | Inner Voice

Amazon Alexa Skills Challenge 2019 AUS Champion | Deadly Questions

CAPLES

Silver - Innovation | Myer Naughty or Nice Bauble

Bronze - Integrated | Myer Naughty or Nice Bauble

PR WEEK AWARDS

Gold | Post-Pandemic Recovery (COVID-19) | Find your Fun Type with Carnival Cruise Line

LONDON INTERNATIONAL AWARDS

Silver - Integration - Public Service/Social Awareness | Deadly Questions

Regional (ANZ) PR Network of the Year, Winner | TBWA Eleven PR

MUMBRELLA

Highly Commended - 2024 Mumbrella CommsCon Awards | Best PR-led Brand Partnership Campaign | The Heinz Footy Ketch-Cup

Finalist - 2024 Mumbrella CommsCon Awards | PR Agency of the Year – Large | TBWA Eleven PR

Finalist - 2023 Mumbrella CommsCon Awards | Best B2B Campaign | Allianz: The Workplace Wave

Winner - 2020 Mumbrella Creative Agency of the Decade | Clemenger BBDO Melbourne

Winner - Mumbrella Award for Innovation | Myer Naughty or Nice Bauble

Highly Commended - Mumbrella Award for Bravery | Myer Naughty or Nice Bauble

Finalist - Best Use of User Experience | Myer Naughty or Nice Bauble

Finalist - Best Use of Real-Time Marketing | Myer Naughty or Nice Bauble

Finalist - Ad Campaign of the Year | Myer Naughty or Nice Bauble

Winner - 2018 Ad of the Year | Myer Naughty or Nice Bauble

CAMPAIGN BRIEF

2020 Creative Agency of the Decade | Clemenger BBDO Melbourne

AWARD AWARDS

Gold - Integrated Campaign | Myer Naughty or Nice Bauble

Gold - Mobile Emerging Digital / Connected Products | Myer Naughty or Nice Bauble

Gold - Promotion and Experiential | Myer Naughty or Nice Bauble

Gold - Innovative Product/Service Development | Myer Naughty or Nice Bauble

Silver - Digital Tools & Utilities | NURO La Trobe Univeristy

Silver - Product Innovation | Myer Naughty or Nice Bauble

Silver - Mobile | Myer Naughty or Nice Bauble

Bronze - Digital Craft / Game Design | NURO La Trobe Univeristy

Bronze - Branded Entertainment and Content | Myer Naughty or Nice Bauble

Bronze - Direct | Deadly Questions

Bronze - Integrated | Deadly Questions

Bronze - Creativity for Good | Deadly Questions

Beyond Advertising

My work outside advertising spans writing, AI tools, martial arts instruction, gaming, cultural projects and start-ups. These other things shape how I think, solve problems and build ideas.

WRITING PRACTICE

I’m currently working on an unpublished novel and am part of several writer’s groups for sci-fi and fantasy writers.

IMPOSTER BUSTER

A generative AI experiment designed to help creatives navigate impostor syndrome through conversational guidance, empathy and psychological insight.

Bust your Imposter Syndrome

MARTIAL ARTS

A martial artist for over 20 years, I’ve taught, coached and competed internationally in full-contact Japanese Karate and Kendo.

In 2020, I opened the Melbourne branch of Jin Sei Ryu Karate-Do. Despite lockdowns, the dojo thrived and is still operating under my senior students.

I have now opened and operate our dojo in London.

www.jinseiryu.com.au

jinseiryumelbourne.com

GABBERISH 19: THE NEW (AB)NORMAL

A COVID-era publication collecting creative perspectives from around the world, from ECDs to yoga teachers, on defining “the new normal.”

READ

MYTHOPOEIC NARRATIVE IN THE LEGEND OF ZELDA (ROUTLEDGE NY, 2020)

A scholarly essay examining the apocalyptic fantasy-horror storytelling of Majora’s Mask within Zelda’s broader mythmaking.

READ

THREE-EYED RAVEN CHATBOT

An AI-powered Game of Thrones chatbot that generated personalised lore about users’ Houses and histories in Westeros.

COFFEE SCOUT

Co-created and launched one of Australia's first coffee subscription services, partnering with specialty roasters nationwide.

COFFEE SCOUT

REWARDLE

Early employee at the tech start-up Rewardle. After IPO, I scaled the creative team, operations and product design across the national platform.

REWARDLE