I am an Australian/Assyrian creative writer, spending over 14 years creating work that intersects business, technology and creativity.

I got my start in emerging tech, working my way up as a Digital Copywriter and Digital Designer to Creative Director of the ASX-listed startup, Rewardle. I led the creative output nationally of our suite of products and tools and partnered with global brands such as Nestlé, Air Asia and Coca-Cola. After a successful, over-subscribed IPO on the ASX (Australian Stock Exchange) and the founding of another startup called Coffee Scout, I left the emerging tech world and made my foray into Creative Advertising at Clemenger BBDO Melbourne. Then did a bit of creative direction and writing work with a few startups and creative agencies.

Today I work at TBWA Worldwide.

Throughout my career, I've worked with global and local brands to create meaningful campaigns that go beyond traditional advertising. I’ve worked with clients like Amazon Web Services, Amazon Alexa, Prime Video, Intuit QuickBooks, Mastercard, Pepsi, Gatorade, Kraft Heinz, BMW, MARS, MYER, CUB & NAB plus work for Emerging Tech, Universities, Neo-banks, NFPs, Government, Social Causes and Art Galleries. Our work together has been acknowledged by Cannes Lions, D&AD, The One Show, Adweek, The Webby Awards, Amazon, Spikes Asia, Caples, London International Awards, AWARD and Mumbrella.

Beyond advertising, some of my writing has found place in culture by exploring topics of narrative theory in digital worlds, hauntology (the study of states of 'non-being'), game design, interactive storytelling and mythology published by Routledge Press.

Parallel to my writing career I’ve spent over 20 years training in Japanese Martial Arts. Helping others through coaching, teaching, competing and training locally and internationally.

Contact:

dasling9@gmail.com

linkedin.com/in/damian-asling

jinseiryumelbourne.com/


Hello Damian. Completely appreciate the value of a reference...

Damian never forgets the people he’s building ideas for. That’s why his work is so compelling, intuitive and useful. Damian’s diverse professional background also adds ‘incredibly original creative problem solving’ to the above list.

It was a pleasure to see Damian’s brain approach a problem. He always comes back with unexpected, unique and sometimes otherworldly ideas. He’s also able to deliver this type of thinking at volume, which is always a key ingredient in this business.



HONOURS AND AWARDS


CANNES LIONS


Bronze - Mobile Technology Networked Connected Devices | Myer Naughty or Nice Bauble

Shortlist - Direct | Deadly Questions

Winner - 2017 Global Agency of the Year | Clemenger BBDO Melbourne

Winner - 2017 Network of the year | BBDO

D&AD


Shortlist - Digital Marketing - Digital Tools and Utilities | Myer Naughty or Nice Bauble

Shortlist - Direct - Direct Response | Myer Naughty or Nice Bauble

THE ONE SHOW


Merit - Mobile Games / Branded Game | NURO

Merit - Innovation & Transformation / Innovation in Gaming | NURO

Bronze - Use of Technology / Physical Product & Mobile Integrations | Myer Naughty or Nice Bauble

Merit - Use of Technology | Myer Naughty or Nice Bauble

Merit - Digital & Online Use of Smart Devices | Myer Naughty or Nice Bauble

Merit - Innovation in Interactive | Myer Naughty or Nice Bauble

Shortlist - Direct Marketing, Integrated Campaign | Myer Naughty or Nice Bauble

ADWEEK


Winner - Global Agency of the Year 2022 | TBWA Worldwide

Winner - Global Agency of the Year 2021 | TBWA Worldwide

THE WEBBY AWARDS


Honouree - Best Writing | Deadly Questions (Amazon Alexa)

Nominee - Best Use Of Data Driven Media | Myer Naughty or Nice Bauble

AMAZON


Amazon Alexa Cup 2019 World Champion | Inner Voice

Amazon Alexa Cup 2019 APAC Champion | Inner Voice

Alexa Cup 2019 ANZ Champion | Inner Voice

Amazon Alexa Skills Challenge 2019 AUS Champion | Deadly Questions

SPIKES ASIA


Grand Prix - Integrated | Myer Naughty or Nice Bauble

Grand Prix - Digital - Integrated Multi-Platform Campaign | Myer Naughty or Nice Bauble

Gold - Digital - Tangible Tech | Myer Naughty or Nice Bauble

Gold - Mobile - Integrated Mobile Campaigns | Myer Naughty or Nice Bauble

Silver - Brand Experience & Activation - Use of Mobile & Devices | Myer Naughty or Nice Bauble

CAPLES


Silver - Innovation | Myer Naughty or Nice Bauble

Bronze - Integrated | Myer Naughty or Nice Bauble

PR WEEK AWARDS


Gold | Post-Pandemic Recovery (COVID-19) | Find your Fun Type with Carnival Cruise Line

LONDON INTERNATIONAL AWARDS


Silver - Integration - Public Service/Social Awareness | Deadly Questions

MUMBRELLA


Finalist - 2023 Mumbrella CommsCon Awards | Best B2B Campaign | Allianz: The Workplace Wave

Winner - 2020 Mumbrella Creative Agency of the Decade | Clemenger BBDO Melbourne

Winner - Mumbrella Award for Innovation | Myer Naughty or Nice Bauble

Highly Commended - Mumbrella Award for Bravery | Myer Naughty or Nice Bauble

Finalist - Best Use of User Experience | Myer Naughty or Nice Bauble

Finalist - Best Use of Real-Time Marketing | Myer Naughty or Nice Bauble

Finalist - Ad Campaign of the Year | Myer Naughty or Nice Bauble 

Winner - 2018 Ad of the Year | Myer Naughty or Nice Bauble

CAMPAIGN BRIEF


2020 Creative Agency of the Decade | Clemenger BBDO Melbourne

AWARD AWARDS


Gold - Integrated Campaign | Myer Naughty or Nice Bauble

Gold - Mobile Emerging Digital / Connected Products | Myer Naughty or Nice Bauble

Gold - Promotion and Experiential | Myer Naughty or Nice Bauble

Gold - Innovative Product/Service Development | Myer Naughty or Nice Bauble

Silver - Digital Tools & Utilities | NURO La Trobe Univeristy

Silver - Product Innovation | Myer Naughty or Nice Bauble

Silver - Mobile | Myer Naughty or Nice Bauble

Bronze - Digital Craft / Game Design | NURO La Trobe Univeristy

Bronze - Branded Entertainment and Content | Myer Naughty or Nice Bauble

Bronze - Direct | Deadly Questions

Bronze - Integrated | Deadly Questions

Bronze - Creativity for Good | Deadly Questions