- Executive Creative Director, Creative Director, Senior Creative Leader, Advertising Executive, Creative Campaigns, Brand Strategy Expert, Digital Marketing Specialist, Creative Agency Leadership, Innovative Campaign Management, Cross-Functional Team Leadership, Strategic Brand Development, Global Brand Campaigns, User Experience Design, Creative Project Management, Digital Transformation Leader, E-3 Visa Eligible, Australia Creative Director, USA Creative Director, Multinational Advertising Executive, Technology Integration in Advertising
The best ads aren’t really ads at all.
I’m a Creative Director & Copywriter. During my time at Clemenger BBDO Melbourne and TBWA Worldwide I led innovative integrated, digital, earned media, social content, PR and advertising campaigns for global brands like Amazon, BMW, Gatorade, Google and Heinz (to name a few).
I’m big on excellent craft and big ideas. I love merging traditional creative storytelling with digital innovation, emerging trends and new technologies to make businesses and brands relevant to real people.
My advertising work has been recognised by Cannes Lions, D&AD, The One Show, The Webby Awards (of which I am a judge/jury member), Spikes Asia, Caples, London International Awards and AWARD Awards, amongst others.
Beyond ads, my published writing by Routledge Press explores Tolkien mythology, new media, narrative theory and digital interactivity. Parallel to my creative advertising career, I’ve trained in Japanese Martial Arts for over 20 years, instilling me with a discipline and perspective that I bring to all my professional endeavours.
Fun fact about me: I’m now living in London, UK (with full working rights).
Contact:
dasling9@gmail.com
linkedin.com/in/damian-asling
References
Evan Roberts. Chief Creative Officer, TBWA Sydney
If you’re considering hiring Damian, just do it. He’s got great digital knowledge, is curious by nature, a deep thinker and while quietly spoken, is not short of an opinion. The other question normally asked of an ex-employer is, “Would you work with them again?”
Absolutely I would.
Russ Tucker. Executive Creative Director, TBWA, Eleven PR
Damian is a multifaceted creative who consistently produces non-traditional ideas. Also, he can levitate.
I asked chatGPT to describe Damian’s level of creativity and it broke.
Jim Curtis. EVP, Global Executive Creative Director, McCann New York
It was a pleasure to see Damian’s brain approach a problem. He always comes back with unexpected, unique and sometimes otherworldly ideas. He’s also able to deliver this type of thinking at volume, which is always a key ingredient in this business.
Carmela Soares. Creative Strategist, Meta
Damian never forgets the people he’s building ideas for. That’s why his work is so compelling, intuitive and useful. Damian’s diverse professional background also adds ‘incredibly original creative problem solving’ to the above list.
HONOURS AND AWARDS
CANNES LIONS
Bronze - Mobile Technology Networked Connected Devices | Myer Naughty or Nice Bauble
Shortlist - Direct | Deadly Questions
Winner - 2017 Global Agency of the Year | Clemenger BBDO Melbourne
Winner - 2017 Network of the year | BBDO
D&AD
Shortlist - Digital Marketing - Digital Tools and Utilities | Myer Naughty or Nice Bauble
Shortlist - Direct - Direct Response | Myer Naughty or Nice Bauble
THE ONE SHOW
Merit - Mobile Games / Branded Game | NURO
Merit - Innovation & Transformation / Innovation in Gaming | NURO
Bronze - Use of Technology / Physical Product & Mobile Integrations | Myer Naughty or Nice Bauble
Merit - Use of Technology | Myer Naughty or Nice Bauble
Merit - Digital & Online Use of Smart Devices | Myer Naughty or Nice Bauble
Merit - Innovation in Interactive | Myer Naughty or Nice Bauble
Shortlist - Direct Marketing, Integrated Campaign | Myer Naughty or Nice Bauble
THE IMMORTAL AWARDS BY LBBONLINE
Immortal | Myer Naughty or Nice Bauble
Immortal | Deadly Questions
ADWEEK
Winner - Global Agency of the Year 2022 | TBWA Worldwide
Winner - Global Agency of the Year 2021 | TBWA Worldwide
THE WEBBY AWARDS
Honouree - Best Writing | Deadly Questions (Amazon Alexa)
Nominee - Best Use Of Data Driven Media | Myer Naughty or Nice Bauble
AMAZON
Amazon Alexa Cup 2019 World Champion | Inner Voice
Amazon Alexa Cup 2019 APAC Champion | Inner Voice
Alexa Cup 2019 ANZ Champion | Inner Voice
Amazon Alexa Skills Challenge 2019 AUS Champion | Deadly Questions
SPIKES ASIA
Grand Prix - Integrated | Myer Naughty or Nice Bauble
Grand Prix - Digital - Integrated Multi-Platform Campaign | Myer Naughty or Nice Bauble
Gold - Digital - Tangible Tech | Myer Naughty or Nice Bauble
Gold - Mobile - Integrated Mobile Campaigns | Myer Naughty or Nice Bauble
Silver - Brand Experience & Activation - Use of Mobile & Devices | Myer Naughty or Nice Bauble
CAPLES
Silver - Innovation | Myer Naughty or Nice Bauble
Bronze - Integrated | Myer Naughty or Nice Bauble
PR WEEK AWARDS
Gold | Post-Pandemic Recovery (COVID-19) | Find your Fun Type with Carnival Cruise Line
LONDON INTERNATIONAL AWARDS
Silver - Integration - Public Service/Social Awareness | Deadly Questions
Regional (ANZ) PR Network of the Year, Winner | TBWA Eleven PR
MUMBRELLA
Highly Commended - 2024 Mumbrella CommsCon Awards | Best PR-led Brand Partnership Campaign | The Heinz Footy Ketch-Cup
Finalist - 2024 Mumbrella CommsCon Awards | PR Agency of the Year – Large | TBWA Eleven PR
Finalist - 2023 Mumbrella CommsCon Awards | Best B2B Campaign | Allianz: The Workplace Wave
Winner - 2020 Mumbrella Creative Agency of the Decade | Clemenger BBDO Melbourne
Winner - Mumbrella Award for Innovation | Myer Naughty or Nice Bauble
Highly Commended - Mumbrella Award for Bravery | Myer Naughty or Nice Bauble
Finalist - Best Use of User Experience | Myer Naughty or Nice Bauble
Finalist - Best Use of Real-Time Marketing | Myer Naughty or Nice Bauble
Finalist - Ad Campaign of the Year | Myer Naughty or Nice Bauble
Winner - 2018 Ad of the Year | Myer Naughty or Nice Bauble
CAMPAIGN BRIEF
2020 Creative Agency of the Decade | Clemenger BBDO Melbourne
AWARD AWARDS
Gold - Integrated Campaign | Myer Naughty or Nice Bauble
Gold - Mobile Emerging Digital / Connected Products | Myer Naughty or Nice Bauble
Gold - Promotion and Experiential | Myer Naughty or Nice Bauble
Gold - Innovative Product/Service Development | Myer Naughty or Nice Bauble
Silver - Digital Tools & Utilities | NURO La Trobe Univeristy
Silver - Product Innovation | Myer Naughty or Nice Bauble
Silver - Mobile | Myer Naughty or Nice Bauble
Bronze - Digital Craft / Game Design | NURO La Trobe Univeristy
Bronze - Branded Entertainment and Content | Myer Naughty or Nice Bauble
Bronze - Direct | Deadly Questions
Bronze - Integrated | Deadly Questions
Bronze - Creativity for Good | Deadly Questions
