Damian Asling
Creative Director
I make brands harder to ignore.
Through platforms, campaigns, cultural acts and earned ideas, built to scale across channels, markets and moments.
I've spent over 14 years doing this across some of the world's best agencies: Ogilvy London, AMV BBDO, McCann London, Lucky Generals, TBWA Worldwide and Clemenger BBDO.
With clients including Coca-Cola, Amazon, Google, BMW, Heinz, PepsiCo, Mastercard and Campari Group.
The people I've worked with can tell you the rest.
Contact
damianasling@gmail.com
linkedin.com/in/damian-asling
Laura Rogers. Executive Creative Director, AMV BBDO.
Damian came in to help on a pitch but quickly made himself an indispensable part of the core team. He restlessly pushes the work and himself. His mind works in wild and wonderful ways, meaning that he’s never shy of an unexpected idea. Get him in and let him make your life better.
Russ Tucker. Executive Creative Director, TBWA Australia, Eleven PR & Media Arts Lab.
Damian is a multifaceted creative who consistently produces non-traditional ideas. Also, he can levitate.
I asked chatGPT to describe Damian’s level of creativity and it broke.
Jim Curtis. Chief Creative Officer, LePub New York.
It was a pleasure to see Damian’s brain approach a problem. He always comes back with unexpected, unique and sometimes otherworldly ideas. He’s also able to deliver this type of thinking at volume, which is always a key ingredient in this business.
Carmela Soares. Executive Creative Director, Head of Creative Shop ANZ, Meta.
Damian never forgets the people he’s building ideas for. That’s why his work is so compelling, intuitive and useful. Damian’s diverse professional background also adds ‘incredibly original creative problem solving’ to the above list.
Evan Roberts. Founder & Chief Creative Officer, Tightknit Studio.
If you’re considering hiring Damian, just do it. He’s got great digital knowledge, is curious by nature, a deep thinker and while quietly spoken, is not short of an opinion. The other question normally asked of an ex-employer is, “Would you work with them again?”; absolutely I would.
Mark Razzell. Founder & Director, Critical Truth.
It can be difficult for analytical brains to work with creatives. Damian is one of the few who makes it a lot easier.
HONOURS AND AWARDS
SPIKES ASIA
Grand Prix - Integrated | Myer Naughty or Nice Bauble
Grand Prix - Digital - Integrated Multi-Platform Campaign | Myer Naughty or Nice Bauble
Gold - Digital - Tangible Tech | Myer Naughty or Nice Bauble
Gold - Mobile - Integrated Mobile Campaigns | Myer Naughty or Nice Bauble
Silver - Brand Experience & Activation - Use of Mobile & Devices | Myer Naughty or Nice Bauble
CANNES LIONS
Bronze - Mobile Technology Networked Connected Devices | Myer Naughty or Nice Bauble
Shortlist - Direct | Deadly Questions
D&AD
Shortlist - Digital Marketing - Digital Tools and Utilities | Myer Naughty or Nice Bauble
Shortlist - Direct - Direct Response | Myer Naughty or Nice Bauble
THE ONE SHOW
Merit - Mobile Games / Branded Game | NURO
Merit - Innovation & Transformation / Innovation in Gaming | NURO
Bronze - Use of Technology / Physical Product & Mobile Integrations | Myer Naughty or Nice Bauble
Merit - Use of Technology | Myer Naughty or Nice Bauble
Merit - Digital & Online Use of Smart Devices | Myer Naughty or Nice Bauble
Merit - Innovation in Interactive | Myer Naughty or Nice Bauble
Shortlist - Direct Marketing, Integrated Campaign | Myer Naughty or Nice Bauble
THE IMMORTAL AWARDS BY LBBONLINE
Immortal | Myer Naughty or Nice Bauble
Immortal | Deadly Questions
THE WEBBY AWARDS
Honouree - Best Writing | Deadly Questions (Amazon Alexa)
AMAZON
Amazon Alexa Cup 2019 World Champion | Inner Voice
Amazon Alexa Cup 2019 APAC Champion | Inner Voice
Amazon Alexa Cup 2019 ANZ Champion | Inner Voice
Amazon Alexa Skills Challenge 2019 AUS Champion | Deadly Questions
CAPLES
Silver - Innovation | Myer Naughty or Nice Bauble
Bronze - Integrated | Myer Naughty or Nice Bauble
LONDON INTERNATIONAL AWARDS
Silver - Integration - Public Service/Social Awareness | Deadly Questions
MUMBRELLA
Highly Commended - 2024 Mumbrella CommsCon Awards | Best PR-led Brand Partnership Campaign | The Heinz Footy Ketch-Cup
Winner - Mumbrella Award for Innovation | Myer Naughty or Nice Bauble
Highly Commended - Mumbrella Award for Bravery | Myer Naughty or Nice Bauble
Winner - 2018 Ad of the Year | Myer Naughty or Nice Bauble
AWARD AWARDS
Gold - Integrated Campaign | Myer Naughty or Nice Bauble
Gold - Mobile Emerging Digital / Connected Products | Myer Naughty or Nice Bauble
Gold - Promotion and Experiential | Myer Naughty or Nice Bauble
Gold - Innovative Product/Service Development | Myer Naughty or Nice Bauble
Silver - Digital Tools & Utilities | NURO La Trobe University
Silver - Product Innovation | Myer Naughty or Nice Bauble
Silver - Mobile | Myer Naughty or Nice Bauble
Bronze - Digital Craft / Game Design | NURO La Trobe University
Bronze - Branded Entertainment and Content | Myer Naughty or Nice Bauble
Bronze - Direct | Deadly Questions
Bronze - Integrated | Deadly Questions
Bronze - Creativity for Good | Deadly Questions
PR WEEK AWARDS
Gold | Post-Pandemic Recovery (COVID-19) | Carnival Cruise Line (PR-led brand campaign, ANZ market)
AGENCY RECOGNITION (AS A TEAM MEMBER)
CANNES LIONS
Winner - 2017 Global Agency of the Year | Clemenger BBDO Melbourne
Winner - 2017 Network of the year | BBDO
ADWEEK
Winner - Global Agency of the Year 2022 | TBWA Worldwide
Winner - Global Agency of the Year 2021 | TBWA Worldwide
LONDON INTERNATIONAL AWARDS
Regional (ANZ) PR Network of the Year, Winner | TBWA Eleven PR
CAMPAIGN BRIEF
2020 Creative Agency of the Decade | Clemenger BBDO Melbourne
MUMBRELLA
Winner - 2020 Mumbrella Creative Agency of the Decade | Clemenger BBDO Melbourne
