In a world of TL:DR, I translate complexity into sophisticated simplicity.

I’m an Australian/Assyrian Creative Director/Writer with 14+ years experience in advertising agencies and tech startups. During my time at Clemenger BBDO Melbourne and TBWA Worlwide I have spearheaded innovative campaigns for global brands like Amazon, BMW, Gatorade and Heinz.

My skills get called in to solve business problems that seem too complicated, ill-defined or obscure.

I specialise in merging creativity with innovation, emerging trends and new technologies to drive business and brand growth. I’m passionate about leading teams and emerging talent to creative excellence. My work has been recognised by The Webby Awards, Cannes Lions, The One Show and D&AD, amongst others.

Beyond ads, my published writing by Routledge Press explores new media, narrative theory and digital interactivity. Parallel to my professional creative career, I’ve trained in Japanese Martial Arts for over 20 years, instilling me with a discipline and perspective that I bring to all my professional endeavours.

Contact:

dasling9@gmail.com

linkedin.com/in/damian-asling

jinseiryumelbourne.com/


References

Evan Roberts. Chief Creative Officer, TBWA Sydney
If you’re considering hiring Damian, just do it. He’s got great digital knowledge, is curious by nature, a deep thinker and while quietly spoken, is not short of an opinion. The other question normally asked of an ex-employer is, “Would you work with them again?”

Absolutely I would.

Russ Tucker. Executive Creative Director, TBWA, Eleven PR
Damian is a multifaceted creative who consistently produces non-traditional ideas. Also, he can levitate.
I asked chatGPT to describe Damian’s level of creativity and it broke.

Jim Curtis. EVP, Global Executive Creative Director, McCann New York
It was a pleasure to see Damian’s brain approach a problem. He always comes back with unexpected, unique and sometimes otherworldly ideas. He’s also able to deliver this type of thinking at volume, which is always a key ingredient in this business.

Carmela Soares. Creative Strategist, Meta
Damian never forgets the people he’s building ideas for. That’s why his work is so compelling, intuitive and useful. Damian’s diverse professional background also adds ‘incredibly original creative problem solving’ to the above list.



HONOURS AND AWARDS


CANNES LIONS


Bronze - Mobile Technology Networked Connected Devices | Myer Naughty or Nice Bauble

Shortlist - Direct | Deadly Questions

Winner - 2017 Global Agency of the Year | Clemenger BBDO Melbourne

Winner - 2017 Network of the year | BBDO

D&AD


Shortlist - Digital Marketing - Digital Tools and Utilities | Myer Naughty or Nice Bauble

Shortlist - Direct - Direct Response | Myer Naughty or Nice Bauble

THE ONE SHOW


Merit - Mobile Games / Branded Game | NURO

Merit - Innovation & Transformation / Innovation in Gaming | NURO

Bronze - Use of Technology / Physical Product & Mobile Integrations | Myer Naughty or Nice Bauble

Merit - Use of Technology | Myer Naughty or Nice Bauble

Merit - Digital & Online Use of Smart Devices | Myer Naughty or Nice Bauble

Merit - Innovation in Interactive | Myer Naughty or Nice Bauble

Shortlist - Direct Marketing, Integrated Campaign | Myer Naughty or Nice Bauble

ADWEEK


Winner - Global Agency of the Year 2022 | TBWA Worldwide

Winner - Global Agency of the Year 2021 | TBWA Worldwide

THE WEBBY AWARDS


Honouree - Best Writing | Deadly Questions (Amazon Alexa)

Nominee - Best Use Of Data Driven Media | Myer Naughty or Nice Bauble

AMAZON


Amazon Alexa Cup 2019 World Champion | Inner Voice

Amazon Alexa Cup 2019 APAC Champion | Inner Voice

Alexa Cup 2019 ANZ Champion | Inner Voice

Amazon Alexa Skills Challenge 2019 AUS Champion | Deadly Questions

SPIKES ASIA


Grand Prix - Integrated | Myer Naughty or Nice Bauble

Grand Prix - Digital - Integrated Multi-Platform Campaign | Myer Naughty or Nice Bauble

Gold - Digital - Tangible Tech | Myer Naughty or Nice Bauble

Gold - Mobile - Integrated Mobile Campaigns | Myer Naughty or Nice Bauble

Silver - Brand Experience & Activation - Use of Mobile & Devices | Myer Naughty or Nice Bauble

CAPLES


Silver - Innovation | Myer Naughty or Nice Bauble

Bronze - Integrated | Myer Naughty or Nice Bauble

PR WEEK AWARDS


Gold | Post-Pandemic Recovery (COVID-19) | Find your Fun Type with Carnival Cruise Line

LONDON INTERNATIONAL AWARDS


Silver - Integration - Public Service/Social Awareness | Deadly Questions

MUMBRELLA


Highly Commended - 2024 Mumbrella CommsCon Awards | Best PR-led Brand Partnership Campaign | The Heinz Footy Ketch-Cup

Finalist - 2024 Mumbrella CommsCon Awards | PR Agency of the Year – Large | TBWA Eleven PR

Finalist - 2023 Mumbrella CommsCon Awards | Best B2B Campaign | Allianz: The Workplace Wave

Winner - 2020 Mumbrella Creative Agency of the Decade | Clemenger BBDO Melbourne

Winner - Mumbrella Award for Innovation | Myer Naughty or Nice Bauble

Highly Commended - Mumbrella Award for Bravery | Myer Naughty or Nice Bauble

Finalist - Best Use of User Experience | Myer Naughty or Nice Bauble

Finalist - Best Use of Real-Time Marketing | Myer Naughty or Nice Bauble

Finalist - Ad Campaign of the Year | Myer Naughty or Nice Bauble 

Winner - 2018 Ad of the Year | Myer Naughty or Nice Bauble

CAMPAIGN BRIEF


2020 Creative Agency of the Decade | Clemenger BBDO Melbourne

AWARD AWARDS


Gold - Integrated Campaign | Myer Naughty or Nice Bauble

Gold - Mobile Emerging Digital / Connected Products | Myer Naughty or Nice Bauble

Gold - Promotion and Experiential | Myer Naughty or Nice Bauble

Gold - Innovative Product/Service Development | Myer Naughty or Nice Bauble

Silver - Digital Tools & Utilities | NURO La Trobe Univeristy

Silver - Product Innovation | Myer Naughty or Nice Bauble

Silver - Mobile | Myer Naughty or Nice Bauble

Bronze - Digital Craft / Game Design | NURO La Trobe Univeristy

Bronze - Branded Entertainment and Content | Myer Naughty or Nice Bauble

Bronze - Direct | Deadly Questions

Bronze - Integrated | Deadly Questions

Bronze - Creativity for Good | Deadly Questions