To get curious minds interested in the National Gallery of Victoria’s (NGV) Triennial on behalf of La Trobe University (major learning partner of the exhibition) we created the anti-game NURO.

Scan a QR code to play while you wait in line and NURO will open your mind.

We melded academic research, game design principles, and artistic interpretation to create an immersive, interactive experience.

The result is a game that sets your brain to flow state before entering the exhibition. Activating brainpower through ‘relaxed alertness’.

NURO has since been adopted by La Trobe University as a learning tool for exam performance and coursework, and elite organisations such as the AFL (Australian Football League)  and the Australian Ballet.

Agency: Clemenger BBDO Melbourne
Client: La Trobe University x NGV Triennial