To broaden the brand narrative and democratise Gatorade (making the brand more relevant to more people, more often) we created “Worth Sweating For.”
A campaign that shows you that Gatorade isn’t just for athletes, it’s for everyone who is doing something in life worth sweating for.
Managing teams across creative, strategy, and production, we navigated regulatory challenges, regional market preferences, and localisation needs while ensuring creative consistency.
The result was a campaign that drove engagement, boosted sales, and reinforced Gatorade’s connection to active lifestyles worldwide.
Agency: TBWA Sydney
Client: Gatorade (PepsiCo)
