To broaden the brand narrative and democratise Gatorade (making the brand more relevant to more people, more often) we created “Worth Sweating For.”

A campaign that shows you that Gatorade isn’t just for athletes, it’s for everyone who is doing something in life worth sweating for.

So, embrace it. Then replace it. With Gatorade No Sugar.

Agency: TBWA Sydney
Client: Gatorade (PepsiCo)