Our client wanted to make Heinz the top soup choice for people during winter.
This campaign honours the timeless tradition of the humble bowl of soup across the ages.
Taking moments from soup history and retelling them for modern audiences.
In fact for centuries, across the globe, humanity has been depicting soup in art, ceramics, sculptures and other culturally significant objects.
Recognising that soup has been a driving force behind humanity's progress and a subject of artistic depictions throughout history, we realised that despite changing cultures, tastes and ingredients, soup remains beloved and enduring.
Soup’s been pretty good for a long time. Now Heinz makes it great.
Agency: TBWA Sydney
Client: Kraft Heinz
FILMS
OOH
