Our client wanted to make Heinz the top soup choice for people during winter.

So we delved into the origins of soup, going all the way back to the primordial soup.

In fact for centuries, across the globe, humanity has been depicting soup in art, ceramics, sculptures and other culturally significant objects.

Recognising that soup has been a driving force behind humanity's progress and a subject of artistic depictions throughout history, we realised that despite changing cultures, tastes and ingredients, soup remains beloved and enduring.

Our campaign honours the timeless tradition of the humble bowl of soup across the ages.

Soup’s been pretty good for a long time. In 2023, Heinz makes it great.

Agency: TBWA Sydney
Client: Kraft Heinz