Cultural Tension
Australia and the U.S. have Father’s Day on different dates. Triggering seasonal confusion and millions of frantic Google searches.
Brand Truth
Myer could help people who panic early.
The Idea
Hack the moment of confusion.
When Australians searched “When is Father’s Day?” in June, Google revealed a secret Myer Father’s Day sale, three months early.
Why It Matters
A search spike became a sales spike.
Clever, timely, culturally native retail.
Agency: Clemenger BBDO Melbourne
Clients: MYER & Google
