A Father’s Day Sale in Australia thanks to America’s Father’s Day.
Father’s Day in Australia is in September. Father’s Day in the USA is in June.
This can be confusing for many global citizens.
In fact, Aussies Google searches for "When is Father's Day?" during this time period spike like crazy.
In 2020, during the height of the pandemic and rise of online shopping, we helped people who forgot Father's Day early, find the perfect gift on a day when it wasn’t.
Working with the team at Google, we hacked the algorithm so that when you searched, “When is Father’s Day?” in June, you unlocked a secret Father’s Day September sale.
Agency: Clemenger BBDO Melbourne
Clients: MYER & Google
