Startup mythology focuses on outcomes, not realities; Founders spend their lives proving what’s possible in the unknown.
Brand Truth
AWS is the invisible infrastructure powering many of the world’s breakthrough companies.
The Idea
“Prove What’s Possible” is the first global brand platform for AWS Startups. An ecosystem of biography films, podcasts, research and tools built to inspire founders at every stage.
Why It Matters
A fragmented category gained its first narrative centre.
Millions engaged. Podcast hit top charts.
AWS cemented its role as the place where founders go to innovate.
Prove What’s Possible with AWS
Agency: TBWA Sydney
Client: Amazon Web Services
AWS FOUNDER SPOTLIGHT
A two-part content series that explores the true stories of “unicorn” startup founders who never gave up hope and built their ideas on the AWS cloud.
FOUND TO FOUNDED
A content series that explores the moments that changed three startup founders’ lives, and who are now changing the world through technology.
BILLION DOLLAR NAPKIN
A six-part video podcast that explores what it takes to build a billion dollar idea into a billion dollar business.
Reliving the moment a billion-dollar idea happens by jotting it down on a billion-dollar napkin.
