To inspire present & future startup founders to build on AWS, we developed Prove What’s Possible; AWS Startups’ global brand platform, demonstrating how startup founders prove what’s possible through AWS technology.

We curated all Prove What’s Possible content under the first-ever AWS Startups’ content hub complete with biography films, a podcast series, nationally recognised research and technical tools.

All designed to inspire everyone to prove what's possible with the power of the cloud.

On launch, Billion Dollar Napkin ranked in the top 10 technology podcasts category on Apple Podcasts and together our biography film series has since inspired millions of views.

We are now working on global campaigns with our clients to inspire even more startup founders around the world to take the leap into the unknown.

Prove What’s Possible with AWS

Agency: TBWA Sydney
Client: Amazon Web Services


A two-part content series that explores the true stories of “unicorn” startup founders who never gave up hope and built their ideas on the AWS cloud.


A three-part content series that delves into the personal stories of Australia’s leading startup founders who are changing the world through technology.


A six-part video podcast that explores what it takes to build a billion dollar idea into a billion dollar business.