Damian Asling
Creative Director
PROVE WHAT’S POSSIBLE
Startup mythology celebrates the outcome. It ignores everything that happens before. The uncertainty, the infrastructure, the invisible decisions that make or break a founding idea.
Brand Truth
AWS is the infrastructure behind many of the world's most significant companies. Most people have never heard of it.
The Idea
Make the invisible visible. A content platform telling the real stories of startup founders. Built to inspire the next generation of people with great ideas but no technical background to back themselves and build.
Why It Matters
A fragmented category found its first narrative centre.
The podcast charted globally. Millions engaged.
And AWS moved from invisible infrastructure to the place where founders go to begin.
Prove What’s Possible with AWS
Role: Creative Director (Copywriter)
Agency: TBWA Sydney
Client: Amazon Web Services
AWS FOUNDER SPOTLIGHT
A two-part content series that puts the spotlight on the true stories of “unicorn” startup founders who never gave up hope and built their ideas on the AWS cloud.
FOUND TO FOUNDED
A content series that explores the pivotal moments that changed three startup founders’ lives, and who are now changing the world through technology.
BILLION DOLLAR NAPKIN
A six-part video podcast that explores what it takes to build a billion dollar idea into a billion dollar business.
Reliving the moment a billion-dollar idea happens by jotting it down on a billion-dollar napkin.
