To inspire present & future startup founders to build on AWS, we developed Prove What’s Possible; AWS Startups’ global brand platform, demonstrating how successful startup founders prove what’s possible through AWS technology.

We curated all developed content under the first-ever AWS Startups’ content hub complete with biography films, a podcast series, nationally recognised research and technical tools.

All designed to inspire everyone to prove what's possible with the power of the cloud.

On launch, Billion Dollar Napkin ranked in the top 10 technology podcasts category on Apple Podcasts and together our biography film series has since inspired millions of views.

We are now working on global campaigns with our clients to inspire even more startup founders around the world to take the leap into the unknown.

Prove What’s Possible with AWS

Agency: TBWA Sydney
Client: Amazon Web Services



AWS FOUNDER SPOTLIGHT


A two-part content series that explores the true stories of “unicorn” startup founders who never gave up hope and built their ideas on the AWS cloud.







FOUND TO FOUNDED


A content series that explores the moments that changed three startup founders’ lives, and who are now changing the world through technology.










BILLION DOLLAR NAPKIN


A six-part video podcast that explores what it takes to build a billion dollar idea into a billion dollar business.

Reliving the moment a billion-dollar idea happens by jotting it down on a billion-dollar napkin.