Damian Asling
Creative Director
A broader selection of work showing range, consistency and craft across different briefs and categories.
AMAZON ALEXA. INNER VOICE.
A voice assistant that helps you overcome mental health challenges by talking to yourself.
Winner of the 2019 Amazon Alexa Agency World Cup.
Role: Digital Creative Lead
Agency: Clemenger BBDO Melbourne
BMW. THE 4. MADE BRAVE.
With a bold new design language, next-level innovation, technology and thrilling performance, the new BMW 4 Series is made brave.
This ad premiered during the 2020 AFL Grand Final.
Role: Senior Copywriter
Agency: Clemenger BBDO Melbourne
BMW. CHALLENGE YOUR INNER RIVAL.
When you're at the top, your biggest rival is yourself. The new BMW M5 Competition. Challenge Your Inner Rival.
Role: Senior Copywriter
Agency: Clemenger BBDO Melbourne
FIGHTMND. THE V.I.B. (VERY IMPORTANT BEANIE)
Re-framing of the iconic FightMND beanie as the ‘Very Important Beanie’. The only hat everyone can wear at the AFL and ‘be on the one team’.
Role: Senior Copywriter
Agency: Clemenger BBDO Melbourne
MASTERCARD. THE LOVE-ALL TENNIS CLUB.
Tennis champion Alicia Molik teams up withAustralia’s first Carbon-Neutral Tradie to rebuild a local tennis club with love.
Role: Creative Director (Copywriter)
Agency: TBWA Eleven PR
JAGUAR LAND ROVER. DISCOVER MORE, FROM ANYWHERE.
An influencer campaign to show Aussie families what they can discover with Jaguar Land Rover.
Role: Creative Director (Copywriter)
Agency: New Moon (Bashful Group Australia)
WITCHERY. THE UNSTOPPABLE WOMAN.
The White Shirt becomes a Symbol of True Strength for a seasonal campaign.
Role: Creative Director (Copywriter)
Agency: Bashful Group Australia
NANO. SMART MONEY MOVES.
Smashing the home loan status quo with a challenger neo-lender.
Role: Senior Copywriter
Agency: TBWA Australia
MYER x MELBOURNE CUP CARNIVAL. FASHIONS ON THE FIELD.
Transforming a decades-old fashion competition into a real-time digital platform, where contestants could be photographed, uploaded, viewed and judged live across race events nationwide during the race that stops a nation.
Role: Digital Creative Lead
Agency: Clemenger BBDO Melbourne
MYER. THE GLOBAL POSITIONING STOCKING.
An IoT Christmas stocking that connects you to the North Pole using Santa-lite technology with a companion app for writing digital letters to Santa.
Role: Digital Creative Lead
Agency: Clemenger BBDO Melbourne
