Our client wanted to make Heinz the top soup choice for people during winter.

In our quest for a lasting and memorable idea, we delved into the origins of soup itself (going all the way back to the primordial soup.)

Recognising that soup has been a driving force behind humanity's progress and a subject of artistic depictions throughout history, we realised that despite changing cultures, tastes and ingredients, soup remains beloved and enduring.

Our campaign honours the timeless tradition of the humble bowl of soup across the ages.

Soup’s been pretty good for a long time. In 2023, Heinz makes it great.

Agency: TBWA Sydney
Client: Kraft Heinz