"Golden Circle Refreshers" is a unique beverage combining real fruit juice and water, designed to reviatalise the juice category for modern audiences.
To convey the refreshing nature of the product, we used generative A.I. to reinvent the old “25 words or less” competition and designed futuristic lunchboxes based on children's ideas, which were then brought to life through 3D printing.
This creative campaign, called "That's Refreshering," became Golden Circle's most successful social campaign ever, reaching millions of people through various media channels.
A selection of some of the national media coverage.